December / 2001
Money Matters

Dollars and cents gift books
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With a little effort and some spare-time reading, it's possible to make sense of the world of dollars and cents. There's no better gift than a book about finance that will in turn help the recipient make even more money. You'll find hundreds of new titles in the bookstores on personal finance, business finance, and investing, so here are some of my picks.

Personal finance
Right on the Money: Taking Control of Your Personal Finances by Chris Farrell (Random House, $23.95 hardcover). Business Week and TV commentator Farrell offers a primer on such topics as buying a house, car, or insurance; investing; and saving for your kids' college and your own retirement. Learn more on his Web site at www.rightonthemoney.org.
The Armchair Millionaire by Lewis Schiff, Douglas Gerlach, and Kate Hanley (Pocket Books, $24.95 hardcover). For people who'd like to become millionaires by putting aside a little each day and investing it wisely. One cash-saving tip: put your credit cards in a bowl of water; then put the bowl in the freezer. Now, if you want to buy something and don't have the cash, you have to think about it while the ice thaws.
Learn to Earn: A Beginner's Guide to the Basics of Investing and Business by Peter Lynch of Fidelity Magellan mutual fund fame, and John Rothchild (Fireside, $14 paperback).
I've Been Rich. I've Been Poor. Rich is Better by Judy Resnick (St. Martin's Press, $22 hardcover). The author tells how women can find economic security and personal freedom.

Career
Masters of Networking: Building Relationships for Your Pocketbook and Soul by Ivan R. Misner and Don Morgan (Bard Press, $16.95 paperback). If you thought networking meant bringing a pocketful of business cards to a chamber of commerce mixer, you'll learn otherwise.
The Leap: A Memoir of Love and Madness in the Internet Gold Rush by Tom Ashbrook (HoughtonMifflin, $25 hardcover). An account of a former journalist's midlife foray into Internet entrepreneurship and the harrowing effects on the author, his wife, and children. A parable on how our passions can drive us to the precipice of losing what matters in life.
Everyone's Money Book by Jordan E. Goodman (Dearborn, $30 hardcover). Packed with resources, such as names, addresses, and phone numbers of publications, trade associations; info on Wall Street gurus; employee benefits, financial planning, and financing college education.
Do Americans Shop Too Much? by Juliet Schor (Beacon Press, $12 paperback). What drives us to buy, buy, buy? We want what others have-and we want it now, she says. The cost of private overconsumption is viewed in the light of its public cost, such as soaring bankruptcy filings.

Periodicals
Money magazine covers a wide range of financial topics in easy-to-understand language. Other good financial periodicals include Changing Times, Business Week, Barron's, Fortune, and Forbes. A year's subscription will save the recipient money and help him or her manage it better, too.
Among newspapers, The Wall Street Journal is considered a must-read. It not only covers money around the globe but includes off-beat features on such non-financial matters as the reason cotton has been pulled as padding in some aspirin bottles.
If you like financial data with lots of charts and graphs, consider Investor's Business Daily. A free two-week trial subscription is available by calling (800) 450-2354.