March / 2002
The Future of Electricity

Campaigning for coal

In a nationally broadcast radio ad, Kentuckian Mary Jane Warner says, "Many folks just don't realize that we're using coal cleaner and more efficiently than we ever have before."
Warner knows about using coal to make electricity-she manages the construction of power lines and substations for East Kentucky Power, the Winchester-based cooperative that generates electricity for 16 electric distribution co-ops in the eastern part of the state.
But for those of us who don't know as much about electricity, there's a group, named Americans for Balanced Energy Choices, working hard to let people know that coal provides a good source of energy for this country.
Here's a little quiz to test your coal knowledge:
* Coal generates almost all the electricity distributed by Kentucky's electric cooperatives. True or False?
* In almost all regions of the United States, coal is the cheapest way to generate electricity. True or False?
* While American power plants now burn three times as much coal to meet the increased use of electricity since the 1970 Clean Air Act, certain air-pollution emissions have decreased by one-third. True or False?
It's all true.
And it's important that Americans know those truths, says Stephen L. Miller, a native of Versailles, Kentucky, and president of Americans for Balanced Energy Choices (ABEC). Miller says, "The mission of the ABEC campaign is to tell the story that America needs a comprehensive national energy strategy that includes a major role for coal."
To make that point, ABEC, based in Alexandria, Virginia, promotes the message that using coal is "essential, affordable, and increasingly clean."
With other groups touting the benefits of energy from a variety of sources (everything from wind to garbage), getting the word out about coal's unique qualities requires a big effort. Radio spots such as the one featuring Warner, television advertising, special advertising inserts in such national publications as Time magazine, and an Internet Web site all offer facts and figures about coal's role in producing electricity today. This collection of information helps tell Americans about an often-overlooked part of the national energy picture.
But Miller notes it takes more than facts and figures.
"About once a generation Americans get a 'wake-up call' that we can't take affordable, reliable energy for granted. It happened in the late '70s with the 'energy crunch' and we've gotten the reminder again through the California energy situation about a year ago, along with recent spikes in natural gas and home heating oil prices."
Instead of waiting for the next unwelcome surprise to come along, ABEC's founders (which include members of the coal mining and railroad industries, as well as electrical cooperatives and investor-owned utilities) believe the future of electricity depends on developing sensible public policies and making wise investments now.
Miller continues, "That's why our other mission is to engage opinion leaders and community leaders across the country in a dialogue about what our energy policy ought to be. We hope to attract a cadre of community leaders into the discussion and to persuade them to contact their elected officials and to make their opinions known." Already, more than 12,000 people have joined ABEC, taking an active role in the discussion about America's energy policies.
"Public opinion shapes public policy," Miller says, "and I urge people to understand where their electricity comes from and how it plays a role in building our economy." Miller places particular emphasis on the role that investing in technology today will play in ensuring that coal-generated electricity continues to become cleaner and even more environmentally responsible in the future.
To find out more about the role coal plays in providing reliable, increasingly clean, affordable electricity for so many customers, visit ABEC's Web site at www.balancedenergy.org.-Nancy S. Grant

Next month: More about the essential and affordable nature of coal.
-Paul Wesslund