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2019 Traverse Awards for Kentucky tourism marketing

In November, the Kentucky Travel Industry Association announced winners of the 2019 Traverse Awards at its annual conference held in Covington. The awards recognize individuals, teams and the communities in which recipients are located to better understand and appreciate the work of the travel and tourism industry and professionals.

Gold, silver, and bronze awards are given to entries receiving the highest judge’s scores with five Awards of Distinction awards given to the top entry in each division. Best in Show rewards the most unforgettable and impressive entry while Most Innovative rewards the most unique entry. Congratulations to this year’s winners!

VisitLex won Best in Show for its “Horse Walks into a Bourbon Bar” video.

Horse Walks into a Bourbon Bar

From left, VisitLEX VP Marketing Gathen Borden and President & CEO Mary Quinn Ramer with 2019 KTIA Board Chairman Victor Patel. Photo Kelly Flora

Prestonsburg Tourism Commission won Most Innovative for its promotional video, “What Would We Do Without Our Phones?” 

Prestonsburg’s winning video was produced by WLEX-TV. From left, Kate Lowe and Ben Crum of WLEX, Brooke LeMonds and Samantha West of Prestonsburg Tourism Commission, and 2019 KTIA Board Chairman Victor Patel. Photo: Kelly Flora

Awards of Distinction

Division A: Bardstown Nelson County Tourism Commission, “Bourbon Comes from Bardstown” marketing campaign.

Division B: Pike County Tourism CVB, “Hatfields & McCoys: Experience the Rest of the Story” print advertising.

Division C: Louisville Tourism, “Selfie Spot Rack Card,” rack brochure.

Division D: Kentucky Distillers’ Association Kentucky Bourbon Trail, Kentucky Bourbon Trail Craft Tour Relaunch marketing campaign.

Division E: Courtyard Bowling Green Convention Center, SoKY Spring Break Staycation public relations.


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