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Derby Fashion 2017  | Tips from vineyard vines founders

Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
Photo: Orn Gudmundsson, Jr.
(Louisville, Ky) – 2017 marks the 143rd running of the Kentucky Derby at the legendary Churchill Downs in Louisville. Throughout the horse race’s long history, it has been an event highlighted by style. Yet the tradition of the Derby is not limited to old names and labels.  Case in point the stunning emergence of New England clothier vineyard vines, which in just the last seven years has become the signature look of the grandstand. vineyard vines is now the “official style of the Kentucky Derby.”

To mark seven years of vineyard vines at the Oaks and Derby, Kentucky Living has seven questions for the co-founding CEO’s, brothers Ian and Shep Murray, who just 20 years ago traded in their desk jobs in Manhattan to launch the vineyard vines brand with neckties.  During Derby week, track revelers will be seen sporting vineyard vines ties, hats, dresses, sport coats, belts and other accessories.

vineyard vines photo
Kentucky Living
In just seven years, Vineyard Vines has become a Kentucky Derby staple.  What are you bringing new to the Derby experience this year?
“This year we’re excited to announce that we’ve taken over Section 110 at the first turn. Guests sitting in Section 110 will get a fully branded experience and our hope is that this year and for years to come Section 110 or the ‘vineyard vines section’ will be the place to be!”—Ian Murray, Vineyard Vines CEO & co-founder
Kentucky Living
What is it about the Kentucky Derby that makes it such a good fit for the Vineyard Vines look?
“We are proud to be part of such an iconic sporting institution. Vineyard Vines is all about fun, and the Kentucky Derby is the ultimate American sporting event that combines fashion, fun, and sport. “—Shep Murray, Vineyard Vines CEO & co-founder
Photo: Orn Gudmundsson Jr.
Kentucky Living
For ladies who stress out over their Oaks/Derby ensemble, what tips do you have to keep fashion fun?
“Don’t overthink it or take yourself too seriously! Our wives would probably also add that comfortable footwear is key to having the best possible Derby experience.”—Ian Murray
Photo: Orn Gudmundsson Jr.
Kentucky Living
What colors or patterns are big in 2017?
“As always, we’re excited about seersucker, patchwork, and lots of bright colors. Each year we reinvent our classic Derby tie prints that feature horseshoes, roses, mint juleps, bits, jockeys, all types of equestrian symbols.”—Shep Murray
vineyard vines photo
Kentucky Living
What’s the secret to a great Kentucky Derby necktie?
“The Derby is our favorite event of the year to make a statement with a necktie. It should be loud and proud! For any of the gents in attendance who are having trouble tying their ties, stop by one of the Vineyard Vines shops. We’re always happy to lend a hand.”—Ian Murray
Kentucky Living
What advice do you have for men who don’t usually wear bright colors or “Derby fashion?”
“Pastels are a good way to ease into Derby style. Or, you can take your risks with accessories like your tie, socks, and belt and keep the rest of the outfit more neutral.”—Shep Murray
vineyard vines photo
Kentucky Living
Any Derby fashion faux pas Vineyard Vines suggests we should try to avoid?
“When we attended the Derby for the first time, we didn’t realize that everyone wore pink on Oaks Day. For anyone new to the event, that’s always a helpful tip!”—Ian Murray
Photo: Orn Gudmundsson Jr.
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