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Success With New Farm Products

If we don’t grow tobacco, what else can we produce on our farms and sell for a
good enough profit to make it worth our time and effort? And just as important
as what is grown are the marketing and business techniques needed to be successful.

Nearly half of Kentucky’s 90,000 farms still normally grow some tobacco each
year. Those 45,000 tobacco farmers aren’t jumping into something new without
some careful thought. Most are taking a gradual approach, cautiously trying
new activities, often while still raising some tobacco, and counting every dollar
of new expenses (as well as income) as they go along. Here’s a look at some
of the most likely alternatives to tobacco culture and how farm families are
making decisions about starting new traditions on their farms.

Scott County farmer Kevan Evans recalls how he and his father originally planned
to simply diversify their farming and reduce their dependence on tobacco. “We
saw how successful one of our neighbors was growing vegetables, so we started
with two acres in 1993. We found out real quick that it took about twice the
labor as tobacco! But that was about the same time so much migrant labor was
coming into Kentucky and we found we could use those workers in between the
tobacco cycle.

“During those first few years,” Evans continues, “we did a lot
of ‘trial and error’ stuff. And we found out that we had to answer two questions.
It wasn’t just ‘what can we grow?’ We also had to know ‘what can we sell?’ “
That’s why Evans and other area farmers trying vegetable crops instead of tobacco
eventually organized their loose-knit group into the Central Kentucky Growers
Association, a co-op to process and market their vegetables at the wholesale

That led to the successful construction of a processing plant on land donated
and prepared for use by Scott County, and paid for in part with federal and
state grants. At the new plant, machinery and workers can wash, grade, and box
whole fresh vegetables such as cabbages, bell peppers, and pumpkins, then have
them ready to ship to markets such as grocery chains and restaurants.

Jim Mansfield, statewide Director of Marketing for Horticulture and Aquaculture,
says, “Here in the Kentucky Department of Agriculture, we think participating
in co-ops will become even more important for farmers’ success in the future.
Joining with others to market new farm products, whether it’s vegetables or
fish or fresh-water shrimp, will be essential because the markets for these
products are so consolidated.”

As one farmer puts it, “Most farmers are production oriented-and I found
out that my marketing skills are very weak!” Forming processing and marketing
co-ops means farmers can hire someone else to handle the sales end of the new
venture, while the farmers concentrate on what they do best, raising and harvesting
the new crop.

In addition to the new Central Kentucky Growers facility in Georgetown, during
the last three years the Kentucky Department of Agriculture has combined $1.7
million of federal and state money to help start or improve other vegetable
marketing facilities throughout the state. The West Kentucky Growers Cooperative
in Daviess County, the Green River Produce Marketing Association in Hart County,
and Cumberland Farm Products-two facilities in Wayne and Russell counties-are
giving Kentucky farmers in other regions the opportunity to compete with more
established suppliers in other states. During their first three years, sales
for these new co-ops have increased from $1.6 million to $4.7 million, with
the processing facilities already running at capacity for many crops.

Another Scott County farmer, Tom Fister, found out that timing was crucial to
making a profit in vegetable production. “There’s a certain window of opportunity
between when the more Southern crops ripen and before the more Northern ones
come in,” Fister explains. “If you time things just right, about the
first part of July, you can sell green peppers for $10 or $11 per bushel box.
But if you miss it, the price goes down pretty drastically.”

Instead of selling to distant markets with variable prices, some farmers are
happy to have customers from nearby towns and cities come right onto the farm
where they can have some control over the prices. Fister’s diversification plan
for the farm he maintains with his brother includes 20 acres planted in pumpkins
for a U-pick operation. Attracting school tour groups during the week, and city
and suburban families on the weekends, the Fister brothers’ farm offers a total
farm experience: pony rides for the kids, a huge pumpkin patch, a petting zoo,
and a sales shed with everything from jars of jams and jellies to crafts to
hot foods.

“We offer a unique mix to our farm visitors,” Fister says, “and
since we have other families running these activities and only take a small
share of their profits in return for providing the space, we feel that we’re
helping a lot of people in our community earn money, too. And our food sales
are helping fund FFA scholarships.”

But not every farm that used to grow tobacco on five or 10 acres can be transformed
into such a hub of activity, as Fister notes.

“One day we counted up 13 U-pick pumpkin farms in a 50-mile radius-and
that’s just the ones we know of personally.” The local market may be reaching
the saturation point, so staying aware of the competition is yet another problem
facing farmers trying to decide which direction to go as they leave tobacco

Market conditions in Graves and Calloway counties in the far western section
of the state seem to favor commercial quantities of pond-raised catfish. The
Purchase Area Aquaculture Co-op is building a plant now with the capacity to
process one million pounds of catfish per year, with 183 acres of catfish ponds
on area farms already committed to supplying fish to the new processing center.

But with the cost of preparing even a one-acre pond for raising catfish at $5,000,
changing from tobacco cultivation to aquaculture requires a tremendous amount
of capital investment and a major commitment to learning something new. How
can a farm family decide what’s right in their situation?

A new publication from the UK’s Cooperative Extension Service, titled A PRIMER
for Selecting New Enterprises for Your Farm, offers a series of questions and
thinking points to help a farmer evaluate his or her situation and the various
choices. Focusing on six areas of concern, the questions deal with:







The PRIMER booklet, available from local county Extension Service agents or
online at UK’s agricultural Web page (see side bar, page 25), includes several
“yes,” “no,” “maybe” style worksheets to help
farmers narrow down the choices, then more specific worksheets to see how to
compare the likely gross and net income from different choices and make reasonable
evaluations of the chances for success. Figuring out in advance what new equipment
will cost or how much labor will be required at harvest time can be a real eye-opener.

If all this sounds like a “How to Succeed in Business” seminar, that’s
because the reality of farming in today’s changing economic conditions means
paying attention to more than just the production side of the farm’s operations.
Developing a marketing plan, investing in new equipment, learning new skills-the
changeover from tobacco to other farm activities means more than just planting
a different crop in the fields. Whether or not a farmer is trying to figure
out how to best use tobacco settlement monies or planning to apply for a commercial
loan to make the changeover from tobacco to something else, careful advance
planning will be one key to success. Financial Service Officer Sharon Lott,
of Farm Credit Services, says, “Farming is not just a way of life-it’s
a business, too, and people have to think of it that way.”

Kentucky Farm Statistics


Hay 2 million

Soybeans for beans 1.2 million

Corn for grain or seed 1.1 million

Wheat for grain 408,771

Tobacco 255,053

Popcorn harvested 21,228

Oats for grain 1,476

Vegetables 4,416*

Orchards 3,537

Strawberries 193

Rye for grain 983

Sorghum for syrup 192

Sunflower seed harvested 41

Maple trees for tapping 31


Asparagus 33

Beans, green lima 6

Beans, snap 168

Beets 7

Broccoli 40

Cabbage, head 202

Cantaloupes 184

Cucumbers 102

Herbs, fresh 8

Kale 24

Lettuce 17

Mustard greens 19

Onions, dry 10

Onions, green 4

Okra 5

Peas, green 2

Peppers, hot 38

Peppers, sweet 316

Pimentos 127

Potatoes 1,133

Potatoes, sweet 84

Pumpkins 820

Spinach 12

Squash 100

Sweet Corn 1,382

Tomatoes 562

Turnip greens 12

Mixed vegetables 21

Watermelons 167


Nursery, greenhouse crops,

& sod-In the open 9,320 acres

Under glass or

other protection 7.9 million sq. ft.


Poultry (broilers & other) 16.4 million

Cattle and calves 2.4 million

Catfish 583,000

Horses and ponies 95,932

Quail 42,073

Sheep and lambs 21,664

Rabbits and pelts 9,121

Goats sold 5,383

Ducks 4,180

Turkeys 4,155

Colonies of bees 4,053

Geese 2,481

Milk goats 2,043

Agriculture Resources

Call your local county Extension Service agent, or visit this Web site:

Click on Tobacco Settlement-Phase I and read along until you can click on PRIMER

You can also reach the PRIMER direct at:

You’ll need the Adobe Acrobat Reader, which you can download free, to read this
file.  If you do not have that software, click
to download.

Contact the Kentucky Department of Agriculture at their Web site:

– Click on the horticulture market section for a virtual tour of a new vegetable
processing and grading facility.

Useful Ag Web Sites

Agripedia, University of Kentucky College of Agriculture

American Soybean Assoc.

Census of Kentucky Agriculture

Farm Credit Services of America

Kentucky Agriculture Statistical Service

Kentucky Aquaculture Assoc.

Kentucky Assoc. FFA

Kentucky Cattlemen’s Assoc.

Kentucky Cooperative Extension Services

Kentucky Department of Agriculture

Kentucky Fair & Exposition Center

Kentucky Farm Bureau

Kentucky Corn Growers Assoc.

Kentucky Soybean Board & Assoc.

Kentucky Vegetable Marketing Cooperatives

National Cattlemen’s Assoc.

National Corn Growers Assoc.

National Pork Producers Council

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